AI

Post-Sale Revenue & Customer Growth

Account strategy.
Retention. Growth.
AI-scaled.

I'm a post-sale revenue and customer-growth operator who uses AI to scale account strategy, retention, and enablement.

This site isn't a portfolio of what I did. It's a demonstration of how I'd modernize that work with AI today — the same frameworks I built across 750+ partner accounts and enterprise distribution relationships, now running faster and smarter.

The frameworks are industry-agnostic. The results are real. They work in any recurring revenue business — SaaS, HealthTech, enterprise software, professional services.

70→90%Renewal rate, 750-campus portfolio
$1.67MQRR (Quarterly Recurring Revenue), YouTube Primetime launch
100%NRR (Net Revenue Retention) through merger & industry decline

"The frameworks I built at Showtime and MTVU still work. What's changed is the leverage: AI lets me run portfolio analysis, draft QBR narratives, model retention scenarios, and build enablement at the speed that used to require a full team. Here's what that actually looks like."

— Suzanne, VP / Senior Director — Customer Growth & Revenue

AI Workflow Lab — Live & Running

Here's how I'd do it with AI today.

Four workflows from my actual account management practice — shown side by side with how I used to do them, and how AI transforms them. Every tool below runs live. Type your own data and see it work.

WORKFLOW 01
QBR Generator
Messy account notes → executive-ready business review
3 HRS → 20 MIN
⬛ The Old Way — Showtime & MTVU

QBR prep meant two to three hours compiling notes from Salesforce, email threads, and call recordings. Then reformatting everything for the right audience — a version for the partner VP, a version for my internal leadership. Every quarter, for every Tier 1 account. High value, high friction.

▶ The AI Way — Today

Paste messy notes. Hit run. Get a structured executive brief with wins, risks, partner asks, and recommended next steps — in the right format for the right audience. I spend the saved time on the actual conversation, not the prep for it.

⌨ Raw Input — Paste your messy notes
◈ Output — Executive QBR Brief
Output will appear here...
You are a senior Customer Success strategist. Given raw, unstructured account notes, produce a crisp executive-ready QBR brief. Structure the output as follows — plain text, no markdown symbols: ACCOUNT: [name] QUARTER: [current quarter] PERFORMANCE SUMMARY [2–3 sentences on what moved and why. Lead with the most important number.] KEY WINS • [Specific win with metric] • [Specific win with metric] RISKS & OPEN ITEMS • [Risk] — [Mitigation or owner] • [Risk] — [Mitigation or owner] GROWTH OPPORTUNITIES • [Opportunity with a specific next ask] ASKS FROM PARTNER • [What they need from us, by when] RECOMMENDED NEXT STEPS 1. [Action — Owner — Timeline] 2. [Action — Owner — Timeline] 3. [Action — Owner — Timeline] Be specific. Use the data. No generic filler.
WORKFLOW 02
Cross-Functional Translator
One brief → Legal, Finance, Product, and Executive versions simultaneously
4 MEETINGS → 1 PROMPT
⬛ The Old Way — Showtime Launches

Every major partner launch required separate pre-alignment conversations with Legal, Finance, Product, and executive sponsors — each with their own framing and priorities. I'd spend a full day writing four different versions of the same brief, then schedule four separate alignment calls before the GTM kick-off could happen.

▶ The AI Way — Today

Write the core brief once. Run it through the translator. Legal, Finance, Product, and Executive versions appear simultaneously — each framed in that function's language, leading with what they care about. Four conversations pre-prepped in the time it used to take to write one.

⌨ Core Launch Brief
You are a VP of Partnerships getting alignment across Legal, Finance, Product, and Executive stakeholders for a launch. Each function has different priorities. Translate the brief into four tailored versions — each one makes the answer "yes" for that function. Return ONLY valid JSON, no preamble or code fences: { "legal": "2-3 sentences. Lead with risk surface and mitigations. Name the one open item and your resolution path.", "finance": "2-3 sentences. Lead with the revenue model. Conservative/base scenario numbers from the brief. Name the payback logic.", "product": "2-3 sentences. Name the specific product requirement. Scope boundary (what's in, what waits for V2). Ask for a date not a range.", "executive": "2-3 sentences. Business case in plain language. What success looks like. What you need approved." }
⚖ Legal
💰 Finance
⚙ Product
★ Executive
WORKFLOW 03
Renewal Risk Detector
Account signals → ranked risk analysis + intervention recommendation
SEE IT 90 DAYS EARLY
⬛ The Old Way — MTVU & Showtime

At-risk accounts showed up in the renewal pipeline as surprises — by the time the number moved, you had weeks, not months. I learned to read early signals manually: slower email responses, reduced promo placement, mid-cycle contact changes. But it required deep familiarity with each account and intuition built over years. Not scalable across 750 campuses.

▶ The AI Way — Today

Feed in the six signals I've learned to watch. Get a ranked risk analysis, an intervention rung assignment, specific talking points, and — critically — what not to do. The intuition I built over 15 years, now running across an entire portfolio simultaneously.

Email response time
Promo placement
Primary contact
Co-marketing budget
Sub/usage trend (90d)
Last QBR
Context notes
You are a Customer Success risk analyst specializing in subscription renewal patterns. Given account health signals, assess renewal risk and prescribe a specific intervention. Return ONLY valid JSON, no preamble or code fences: { "overall_risk": "high"|"medium"|"low", "risk_summary": "One sentence: overall risk verdict and the single most important signal driving it.", "risks": [ { "severity": "high"|"medium"|"low", "signal": "Signal name (3–5 words)", "interpretation": "What this signal means for renewal. Specific, not generic." } ], "intervention": { "rung": 1|2|3|4|5, "rung_name": "Name of intervention level", "immediate_action": "The single most important thing to do in the next 7 days. Specific.", "talking_points": ["Key point", "Key point"], "avoid": "The common mistake in this scenario — what NOT to do." } } Produce 2–3 risks.
WORKFLOW 04
Partner Expansion Agent
Account profile → whitespace analysis + growth recommendations with specific next asks
WHITESPACE → PIPELINE
⬛ The Old Way — Showtime Partner Strategy

Identifying expansion opportunities in an account meant reviewing their product catalog, their customer base, our contract, and our competitive landscape — then building a business case that made sense in their language. Good strategic thinking, but slow. It required deep prep before every QBR and strategic account review.

▶ The AI Way — Today

Paste in the account profile — what they sell, who their customers are, what we currently have in place, and what's missing. Get a prioritized whitespace analysis with competitive risk flagged and a specific sequence for how to bring each opportunity into the conversation.

⌨ Account Profile
◈ Whitespace & Growth Recommendations
Output will appear here...
You are a strategic partnerships analyst specializing in subscription revenue expansion. Given a partner account profile, identify specific whitespace opportunities and actionable growth recommendations. Plain text output, no markdown symbols: EXPANSION ANALYSIS: [Partner Name] WHITESPACE IDENTIFIED 1. [Opportunity Name] Why now: [Account-specific rationale — reference their data] Potential: [Revenue or subscriber impact in plain language] The ask: [Exact language to use in the next partner conversation] 2. [Second opportunity — same format] 3. [Third opportunity — same format] COMPETITIVE RISK TO ADDRESS FIRST [Specific competitive threat visible in the profile and how to pre-empt it] RECOMMENDED SEQUENCE [Which opportunity to pursue first, second, third and why that order] Be specific to the account data. No generic partnership advice.
The Mental Models

The frameworks the AI tools are built on.

The tools above aren't magic — they're battle-tested operating frameworks, now running faster. Here's the thinking underneath each one.

01 — QBR PREP
Narrative over reporting
A QBR isn't a performance report — it's a strategic narrative with a forward ask. The structure matters: open with the most important number, surface risks before they're raised, and always end with a specific next step. At Showtime, this moved conversations from review to decision.
02 — CROSS-FUNCTIONAL
Each function hears something different
Legal wants risk mitigation. Finance wants the revenue model. Product wants scope boundaries. Executives want the business case. The skill isn't writing four briefs — it's understanding which frame unlocks a "yes" from each function and leading with it. This is how the YouTube Primetime deal aligned six functions before a single joint meeting.
03 — RISK SIGNALS
Six signals before the number moves
At MTVU across 750 campuses, I catalogued the early indicators of a deteriorating partner relationship: email lag, reduced placement, mid-cycle contact changes, budget cuts, sub decline, QBR avoidance. Each has a specific intervention. The framework works because it catches deterioration early — before the metric moves, before the conversation gets hard.
04 — EXPANSION
Whitespace is structured, not intuitive
Expansion opportunities don't surface randomly — they follow a pattern: gaps between what a partner sells and what their customers need, competitive pressure creating urgency, and moments when a partner's stated goals align with something we can offer. Mapping this systematically is what moved MTVU renewals from 70% to 90%.
05 — PARTNER TIERING
Time is the scarce resource
Not every account gets the same attention. Tier 1 partners get custom strategy, executive access, and co-investment. Tier 3 get a playbook. The discipline is making an explicit, quarterly allocation decision — and being able to defend it with data. This is what allows a small team to manage a large book without losing quality.
06 — UNIT ECONOMICS
Valuable subscribers, not just many
Which partner produces the most valuable subscriber, not the most? I track CAC (Customer Acquisition Cost), LTV (Lifetime Value), and payback period at the partner level. The YouTube Primetime launch was approved internally because of the unit economics argument — $0 spend, high LTV (Lifetime Value) projection, strong ROI (Return on Investment) case, founding partner structure — not a marketing brief. That language changed what conversations were possible.
Proof Points

The numbers behind the frameworks.

70→90%Renewal rate, MTVU 750-campus portfolio
$1.67MQRR (Quarterly Recurring Revenue) at launch, YouTube Primetime founding partner
73%Retention vs. 60% industry average
100%NRR (Net Revenue Retention) through corporate merger & industry decline
$0Promotional spend at YouTube Primetime launch
750Partner accounts managed under one tiering framework

The work hasn't changed.
The leverage has.

Subscription revenue through strategic relationships. Portfolio management. Signal reading. Cross-functional alignment. What's changed is the leverage — running them at a speed and scale that used to require a much larger team, and showing my work while I do it.

Showtime Networks · Paramount Global · MTV Networks / Viacom · Starz